Family safaris
Do AI assistants recommend your family safaris?
A family safari is the most researched trip a family ever books: malaria, minimum ages, long drives, what a six-year-old actually does all day. Those questions are being put to AI assistants months before anyone contacts an operator.
Languages measured: English, German, French.
48 safari operators, audited.
- 48
- safari operators audited
- 25%
- carry a critical fault
- 17%
- have a server refusing an AI crawler
- 44%
- publish an llms.txt
Median readiness score 67 out of 100. Audited 8 August 2026.
The most prepared sector we measured, and still a quarter cannot be read.
Safari operators publish an llms.txt at twice the rate of educational travel and welcome AI crawlers by name three times as often. On paper the sector has thought about this.
And yet 17% have a server refusing an AI crawler — four times the number who chose to block one. Family pages, with the age policies and the medical detail, are exactly the pages a model needs and often cannot reach.
The kind of questions we ask
- “Which safari camps in Botswana accept children under six?”
- “Is a Kenyan safari safe for a family with young children and malaria risk?”
- “Welche Safari-Anbieter haben Familienzelte und Kinderbetreuung?”
- “Which family safari operators run child-friendly game drives?”
The five assistants we ask: ChatGPT, Claude, Perplexity, Gemini and Mistral. The first four search the web while they answer; Mistral answers from what it already knows. That contrast is deliberate — it separates what AI can find about you from what it remembers, and the gap between those two is usually the most useful number in the report.
Free score. A person runs it, not a robot.
Enter your website address and we will run the technical audit on your real site — every AI crawler tested, twice. You get your score and the single biggest thing holding you back, within one week.
Four out of five sites we audit have at least one fault we can name. The typical site has two or three. The free score gives you your score and the most serious one, in plain English, with the fix. The rest come with the full audit — along with the half of the picture the free score cannot see: whether AI assistants actually recommend you, and who they recommend instead.
What the full audit covers
- 60 real traveller questions about family travel, across 5 AI models in 3 languages.
- Every question asked three times, because AI answers are not consistent.
- How AI answers the age policy, malaria and safety questions parents ask first.
- Which competitors get recommended in your place, and how often.
- Which sources the models trust when answering about your region.
- A written action plan you can hand straight to a developer.
Read what we can and cannot measure — our method →
Find out whether AI names your camps to a family, or somebody else's.
The AI Visibility Audit is $450, and it is included with annual Track and Lead plans. See pricing →