Pricing
The audit finds it. Monitoring stops it happening again.
The free score tells you whether AI can read you. The audit tells you whether AI recommends you.
The audit
| Signalword Audit | $950 one-off |
|---|---|
| with any annual plan | $712 (25% off) |
- Every AI crawler tested against your site, twice: what your robots.txt says, and what your server actually does when each one asks
- 60 real questions put to the AI assistants your customers use, in your category, to see who gets recommended and whether you are named
- Your eight closest competitors scored on the same measures
- A plain-English action plan, ordered so the most consequential fix is first
- No jargon, no dashboard to learn, written for an owner rather than a developer
Things break quietly. That is the whole problem.
Nothing on your site announces that it has stopped being readable. A plugin update, a new firewall rule, a security setting somebody switched on with good intentions — and you disappear from AI answers while the site looks perfect to every human visitor.
It does not show up in your analytics, because the traffic was never there to lose. It does not show up in your inbox, because nobody writes to say they could not find you.
We check every month and tell you the day it happens.
In the more than 1,700 websites we audited, one in five had exactly this fault. None of them knew.
Plans
Three tiers. Most operators want Track.
| Watch | Track | Lead | |
|---|---|---|---|
| monthly | $49 | $199 | $499 |
| annual — pay for 10 months, get 12 | $490 | $1,990 | $4,990 |
| weekly technical check + crawler probe | ✓ | ✓ | ✓ |
| alert the day your site stops being readable | ✓ | ✓ | ✓ |
| monthly one-page report | — | ✓ | ✓ |
| your percentile against your sector | — | ✓ | ✓ |
| AI visibility tracking | — | 20 questions | all 60 |
| competitors tracked | — | 3 | 8 |
| languages | — | 1 | 3 |
| quarterly review call | — | — | ✓ |
Every plan includes the monthly crawler probe and the alert. The higher tiers add visibility tracking — whether AI actually recommends you, and who it recommends instead.
See a sample report first.
An example audit, from a fictional client. Six pages: the crawler results, the questions we asked, who got recommended instead, and the fix list in the order we would tackle it.
Download the sample audit (PDF)No email required.
Pay for ten months, get twelve.
Choose annual billing on any plan and two months are free.
25% off your audit when you take an annual plan. $950 becomes $712. We can do that because the audit and the first month of monitoring collect much of the same data — you are not paying twice for the same crawl.
Free score. A person runs it, not a robot.
Enter your website address and we will run the technical audit on your real site — every AI crawler tested, twice. You get your score and the single biggest thing holding you back, within one week.
No account, no card.