Pricing
The audit finds it. Monitoring stops it happening again.
The free score tells you whether AI can read you. The audit tells you whether AI recommends you.
Things break quietly. That is the whole problem.
Nothing on your site announces that it has stopped being readable. A plugin update, a new firewall rule, a security setting somebody switched on with good intentions — and you disappear from AI answers while the site looks perfect to every human visitor.
It does not show up in your analytics, because the traffic was never there to lose. It does not show up in your inbox, because nobody writes to say they could not find you.
In the more than 1,700 websites we audited, one in five had exactly this fault. None of them knew.
Plans
Three plans and a one-off audit. Most operators want Track.
Watch
$29 / month
Billed monthly by invoice · no card stored
- Monthly technical check: can AI crawlers still reach and read your site
- 20 questions, 1 market, tracked monthly across 5 AI models
- Your AI visibility rate, tracked month by month — are AI assistants naming you
- Same questions every month, so the trend is real
- Monthly notifications if your site stops being readable by AI systems
Most popular
Track
$199 / month
Billed monthly by invoice · no card stored
- Everything in Watch
- Full visibility measurement: 20 real customer questions per market across 5 AI models, each asked three times
- The competitors named instead of you, and how often
- Which sources the models trust when answering about your region
- A written monthly report
- The full audit included on annual plans
Lead
$349 / month
Billed monthly by invoice · no card stored
- Everything in Track
- 10 questions of your own, in any language — ask what you actually want to know
- Up to 5 countries or regions you choose, so you are measured in your markets and not the whole category
- Up to 10 competitors tracked by name in your league table
- Quarterly review call
- Priority turnaround on re-checks
- The full audit included on annual plans
Your ten questions are yours. We do not ask questions about a named competitor on any client's behalf — but we will track them in your league table, measured from the questions every client is asked.
Prefer to pay for a year at once? Twelve months for the price of ten. Email andy@signalword.com and we will invoice you — $290, $1,990 or $3,490.
No card stored, nothing renews automatically.
Each month is a separate payment. We email you an invoice in the middle of the month for the month ahead, which you can pay by card or bank transfer, whichever suits your finance team.
We never hold your card details — payments are handled entirely by PayPal and we never see the number. And if you want to stop, you simply do not pay the next invoice. No cancellation process, no notice period, no retention call.
On an annual plan it is a single payment — one invoice, twelve months, nothing to remember until next year.
Your first month starts as soon as your payment clears.
One-off
AI Visibility Audit
$450 one-off
- Eight AI crawlers checked against your robots.txt, and three sent as real requests to see what your server actually does
- 20 real customer questions per market, across 5 AI models, each asked three times
- The full competitor league table, and the sources the models cite
- A separate action plan: every finding as steps, with who does it, how long, and how to verify
- Delivered as a PDF by email within seven working days
An audit is a diagnosis — most people buy one once. The monthly plans tell you whether the fixes are working.
Signalword sells to businesses only. Prices exclude any VAT or sales tax that may apply in your country. Cancel any time.
What each plan covers
| Watch | Track | Lead | |
|---|---|---|---|
| Questions per market | 20 | 20 | 20 |
| Source markets | 1 | 3 | All of them |
| AI models | 5 | 5 | 5 |
A “market” is a language we put the questions in. The same AI assistant gives a different answer in Lyon and in Munich, and it is asked a different question — one customer wants to know about CPF funding and the other about Bildungsurlaub. Only the per-market breakdown shows you which one you are losing.
See a sample report first.
An example audit, from a fictional client. Six pages: the crawler results, the questions we asked, who got recommended instead, and the fix list in the order we would tackle it.
Download the sample audit (PDF)No email required.
Pay for ten months, get twelve.
Prefer a year at once? Twelve months for the price of ten — email andy@signalword.com and we will invoice you: $290, $1,990 or $3,490. One payment a year rather than twelve reminders.
Annual Track and Lead include the full audit, so your first month of monitoring starts from a complete picture rather than a single check.
Free score. A person runs it, not a robot.
Enter your website address and we run the technical audit on your real site — eight AI crawlers checked against your robots.txt, and ChatGPT's, Claude's and Perplexity's sent as real requests to see what your server actually does. You get your score and the single biggest thing holding you back. Only for new clients.
No account, no card.
Four out of five sites we audit have at least one fault we can name. The typical site has two or three. The free score gives you your score and the most serious one, in plain English, with the fix. The rest come with the full audit — along with the half of the picture the free score cannot see: whether AI assistants actually recommend you, and who they recommend instead. You also get a sample of typically 5 questions put to the AI models, so you can see what a subscription looks like in practice.